Leap Motion and Windows, you can do everything that’s possible with multi-touch inputs — without actually touching anything. Tasty.
Native advertising, content creation, adaptive marketing, media labs leading to agency revenue streams and industry recognition. These things, ideas and more have built steam within the digital agency world for the past 18 months or so. Reinventing classic marketing ideals of branded content & brand relevance and making them shiny and sexy. Providing new content distribution tools, and forms of content creation to play with. Allowing media professionals to be and feel creative. To have traditional 30 sec TV ad creative agencies shake in their boots as production and creation dollars slipping out of their grasp. It’s an exciting time to work in digital.
One of the ongoing effects will be brand-bombing. Brands appearing out of context within events and content. And not just good old sponsorships, but somewhere involved and trying to add to your and my experience of whatever it is we are doing in our lives. It will be weird, and many brands will be trying it, and tripping over each other at times, clumsily trying to woo us. And some of those brands will stay the course, learn, deflect the arrows, know where they have permission to be and build relationships with consumers. Others will wilt, realise it’s not their potential and market themselves differently. While others will succeed spectacularly, with some mis-steps but nothing out of the ordinary and will carry those learnings and disciplines across all of their marketing efforts.
So brand-bombing, look out for it. Three hundred brands looking to comment and be involved with Event X, hoping you will notice and care, at least a little beyond the real reason why you really tuned into Event X.
And when brand-bombing becomes too prevalent, everything will slow down in the digital marketing industry and we’ll wait with bated breath for the next historical wave of digital marketing change to overwhelm us.
“I focus best on Friday when it is sunny out.”
“Looks like classical music enhances my focus.”
Ever wondered just how focused (or not) you really are during the day? Melon could be your answer. This new headband measures your focus and then sends the results to your smartphone. The goal is to help you learn which environments and activities improve your focus. More info, and a demo video.
A Connected World, as per Intel. Nice article.
With two months to go until the film’s release on July 12th, Legendary Pictures and Warner Bros. Pictures have launched a viral site for the film as part of their marketing campaign.
Hit the break for full details.
We have devices instead of channels now. You can look at TV, Desktop, Tablet, and Mobile separately. Media consumption is native to the device - not necessarily the user, social is not a tactical delivery channel.
People see social as:
What it should be:
What it may become:
Google Glass: How to…
Snippets from the Global Information Technology Report 2013